Ice Cross, a sport characterized by its dynamism and daring nature, has captured the imagination of enthusiasts worldwide, thanks to figures like Tim Cimmer, a Canadian entrepreneur and former Crashed Ice competitor. Cimmer’s journey into Ice Cross began with a dream ignited by watching Red Bull’s televised Crashed Ice events in 2008. His aspirations led him to join the Niagara Falls fixture squad after intensive training. Despite initial setbacks on the turbulent track, Cimmer’s determination persevered, propelling him to qualify for a Red Bull Crashed Ice competition in Europe in 2013.
Recognizing the potential of Ice Cross, Cimmer delved into research, culminating in the establishment of the World Ice Cross League (WICL) in 2014. Under his leadership as founder, director, and CEO, WICL has become a driving force behind the sport’s expansion, organizing events globally and promoting its growth. Cimmer’s vision and innovative approach have been instrumental in making Ice Cross accessible and affordable, laying the groundwork for its formalization as a sport.
The Rider’s Cup, organized by Red Bull, stands out as a pivotal event in the Ice Cross calendar. This series of adrenaline-fueled races not only serves as a proving ground for athletes but also contributes to the sport’s evolution. With its electrifying atmosphere and challenging tracks, the Rider’s Cup attracts top-tier competitors and spectators from around the world, further cementing Ice Cross’s status as a thrilling spectator sport.
In addition to the Rider’s Cup, WICL’s presence at events like the Crashed Ice League in Canada underscores its commitment to showcasing the sport’s excitement and skill on a global stage. With each race, WICL pushes the boundaries of Ice Cross, captivating audiences and fueling the passion of athletes.
As Ice Cross gains momentum as “the hottest sport on ice,” Cimmer envisions a future where the sport reaches new heights, both indoors and outdoors. Plans to host events in NHL-scale arenas and attract global sponsors signal WICL’s ambition to propel Ice Cross onto the world stage, with the ultimate goal of making it an Olympic sport.