The historic first indoor Ice Cross event at Saskatoon’s Merlis Belsher Place has not only captivated fans and athletes but also drawn the attention of major sponsors eager to join this rapidly growing sport. From seasoned supporters to new interest from global powerhouses, the potential of Ice Cross as a multi-million-dollar market is becoming undeniable.
Thanking the Trailblazers
The event would not have been possible without the support of its founder and its foundational sponsors. Tim Cimmer, the audacious cowboy, who was the principal sponsor and founder of Ice Cross, Potent Hockey, known for its cutting-edge equipment, played a key role in outfitting athletes and showcasing the sport’s professional edge. Similarly, Synthetic Ice, a pioneer in creating innovative training surfaces, highlighted how Ice Cross is embracing technology to grow accessibility.
These partners, along with several international teams, took a leap of faith in backing a sport still in its infancy. Their contributions made the inaugural indoor event a success, demonstrating Ice Cross’s potential to unite athletes and fans on a global scale.
A New Wave of Interest
The buzz surrounding the Saskatoon event has sparked conversations with even bigger players in the sports and entertainment industry. Representatives from Prime Sports and even Disney Sports are reportedly exploring the possibility of investing in Ice Cross’s future.
“This event proves that Ice Cross isn’t just another niche sport,” said Tim Cimmer, the event’s visionary organizer. “It’s a global opportunity for sponsors and athletes to tap into something fresh, exciting, and dynamic.”
A Sport Built for Growth
Despite being organized in just seven days, the Saskatoon event showcased the massive appeal of Ice Cross. The combination of high-speed races, daring jumps, and the electrifying energy of the crowd demonstrated the sport’s untapped market potential.
With a growing fan base and undeniable excitement, sponsors see Ice Cross as more than just a thrilling spectacle—it’s a platform for athletes to compete professionally while offering brands a chance to engage with diverse, energetic audiences.
A Million-Dollar Market in the Making
The success of the Saskatoon event signals the start of a new era. Sponsors are beginning to realize that Ice Cross is a sport with the potential to pack arenas, attract international attention, and generate significant revenue streams.
“It’s not every day you find a sport with this kind of momentum,” shared a sponsor representative. “The short preparation time and overwhelming success of this event show just how strong the foundation of Ice Cross is. The future is bright for everyone involved.”
Join the Revolution
With new sponsorships on the horizon and plans for future events already underway, Ice Cross is poised to become a major player on the global sports stage. For sponsors, athletes, and fans alike, the time to invest in this adrenaline-fueled phenomenon is now.
The Saskatoon event proved one thing: Ice Cross isn’t just a sport—it’s a movement. And the best is yet to come.